Tuesday, August 21, 2012

Your Strategic Plan: Part 1

Welcome to JNS Creative Vision ...

I work with artists, small business and nonprofits to find marketing solutions using social media.


©Janis Nussbaum Senungetuk

Is your business as hidden as this frog in the lily pond?


 The frog needs to be well camouflaged to survive, but to maintain and grow a thriving business, you need to be noticed and known in your community.


One of the hardest things to do as an artist, or small business is communicating your value to others.

  When asked what you do, how do you describe your business, and why you're different than all the many others?

What makes your work, your business or organization special?


Your Strategic Plan

The biggest mistake that artists and small business people are making when it comes to marketing is focusing time and energy on promotion before having a strategic plan in place.

What type of plan is it and why is it important?

For an artist or small business, a strategic plan is a written document that answers the following information about your business:

  •     Your vision
  •     Your ideal audience
  •     Your competition and how you stand out from them
  •     Your unique difference
  •     The personality of your business
  •     The values of your business
  •     The imagery that accurately represents your business

This plan is your guide to absolutely everything you do in your business. It provides a foundation to build your business on. You may be working really hard, but without a solid foundation in place, your business won't stand.


Part 2: How To Build A Strategic Plan

watch for it to be published soon!



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