Is your business as hidden as this frog in the lily pond?
The frog needs to be well camouflaged to survive, but to maintain and grow a thriving business, you need to be noticed and known in your community.
One of the hardest things to do as an artist, or small business is communicating your value to others.
When asked what you do, how do you describe your business, and why you're different than all the many others?
What makes your work, your business or organization special?
Your Strategic Plan
The biggest mistake that artists and small business people are making when it comes to marketing is focusing time and energy on promotion before having a strategic plan in place.
What type of plan is it and why is it important?
For an artist or small business, a strategic plan is a written document that answers the following information about your business:
Your ideal audience
Your competition and how you stand out from them
Your unique difference
The personality of your business
The values of your business
The imagery that accurately represents your business
This plan is your guide to absolutely everything you do in your business. It provides a foundation to build your business on. You may be working really hard, but without a solid foundation in place, your business won't stand.