Monday, August 27, 2012

Building A Strategic Plan: Part 2

Welcome to JNS Creative Vision...

I work with artists, small business and nonprofits

to find marketing solutions using social media.

©Janis Nussbaum Senungetuk

Part 2: How to Build A Strategic Plan

There are six steps that you need to go through to determine your strategy. Consider each step carefully.


1.     Clearly define your vision. You need to draw a map to your goals so you don’t get lost

        on the way.  Ask yourself where you want your business to be in three years. What    

       landmarks will guide your path?

2.  Clearly define your target audience. Who do you want your business to attract?

    Who is your best client now? Who would be your ideal client? What connections

    would help elevate your client list?

3.  Clearly view your competition.  You want your business to stand out from the crowd.

    Are you saying the same things and offering the same products as your competition?

    If you look and sound the same, you don’t stand out. Remember the frog in the lily pond.

4.  Know why your business is special and different.  Ask your valued clients what they

      like most about your business. Why they chose to work with you? How they think you

      are special?  Why are these qualities valuable to them?

5.  Develop your special message.  After you’ve finished all four steps, you should

    have enough information to complete your new marketing message. You will use this

    new message in everything you do to promote your business.

6.  Get started.  Use your new message to promote your business. Now is the time to

    design a website, Facebook Page, business cards and all other marketing materials.

    Use your message describing your business when speaking with prospects and

    clients, and at networking events.  Let the world know about your unique business!


Social media marketing is really about having the courage to take a step forward

towards your customers.


Let me help you make your business social.


Contact me:

Janis N. Senungetuk

Tuesday, August 21, 2012

Your Strategic Plan: Part 1

Welcome to JNS Creative Vision ...

I work with artists, small business and nonprofits to find marketing solutions using social media.


©Janis Nussbaum Senungetuk

Is your business as hidden as this frog in the lily pond?


 The frog needs to be well camouflaged to survive, but to maintain and grow a thriving business, you need to be noticed and known in your community.


One of the hardest things to do as an artist, or small business is communicating your value to others.

  When asked what you do, how do you describe your business, and why you're different than all the many others?

What makes your work, your business or organization special?


Your Strategic Plan

The biggest mistake that artists and small business people are making when it comes to marketing is focusing time and energy on promotion before having a strategic plan in place.

What type of plan is it and why is it important?

For an artist or small business, a strategic plan is a written document that answers the following information about your business:

  •     Your vision
  •     Your ideal audience
  •     Your competition and how you stand out from them
  •     Your unique difference
  •     The personality of your business
  •     The values of your business
  •     The imagery that accurately represents your business

This plan is your guide to absolutely everything you do in your business. It provides a foundation to build your business on. You may be working really hard, but without a solid foundation in place, your business won't stand.


Part 2: How To Build A Strategic Plan

watch for it to be published soon!



Thursday, August 9, 2012

Why Use Social Media

Welcome to JNS Creative Vision ...

I work as a consultant with artists, small business owners and nonprofits

 to find social media marketing solutions for their business.


Garden Visit Monarch ©Janis Nussbaum Senungetuk

 Why Use Social Media

As a small business, an artist or creative, there are so many things that demand your time and attention that adding one more can seem overwhelming.
       Here you are, exploding with this fantastic idea, music, dance, video, drama 
fill in the blank
     that you want the world to know about and beat that proverbial path to your door.
 How can you possibly spend the time marketing without having to stop 
your other activities?

The answer is to wisely use social media to spread your idea.

You want to get your message out to those who really care and who will share that idea with others.The people who are listening are your supporters and will buy your product.

The Major Benefits Of Social Media

1.   Increases Traffic to Your Website

2.   Improves your Search Engine Optimization = Found = More Sales/Support
            93% of all purchasing decisions start with an online search

3.   Amplifies Your Message through ‘Word Of Mouth’
            People interested in your product/idea mention it to others.

4.   Communicates and Engages with Your Fans
5.    Spreads Your Content
            locally and/or worldwide

What Should You Do Next?
          Contact me.
 Visit :