Thanks for sending your link. Yes, it's lovely! I started with photography, maybe painting is in your future, too.I read your guide to building a strategic marketing plan with interest. I have heard these steps many times, but in my particular case as a watercolorist, it seems that my target audience is too broad to target. For example, there are newlyweds who may want a painting to decorate their new apartment or home, young mothers with children and grandmothers who are drawn to the beach paintings featuring kids, and there are people inbetween who like landscapes that remind them of places they've traveled to. Also, my only goal besides the joy of creating, is to share my artwork with those who enjoy it, whether it's an original or an affordable matted fine art print. I don't think that my art is unique since you can find the same subject matter paintings, some done similarly to mine. So you can see that marketing for me is difficult, although I do post on facebook and Pinterest. http://BarbaraRosenzweig.etsy.com
Barbara, My BFA is in painting, so I'm coming from, but not necessarily going back.I've been told many times that my photographs were very painterly.What I'm hearing in your comments about marketing is that you're unaware of what makes your work special. There's a joy that comes through in your paintings, an enjoyment of the subject and of the medium you're working in. That's why people buy your work. Because your stated goal is to share your artwork with those who enjoy it, you might consider marketing to two different targets. You could market your original work though galleries and interior designers and your fine art prints through gift shops. Let me know what you think about that.
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